White-hat attention jacking for accessibility, fun and profit - Attention: we don’t have a lot of it, and it’s very easily squandered. The picture gets even worse… -
Psychology
UX, dopamine, and motivation - Visitors have a million and one reasons to leave our website once they arrive. Literally, everything is working… -
UX Laws 101: Jakob’s Law of familiarity - Jakob’s law was originally created by Jakob Nielsen, principal and co-founder of the Nielsen Norman Group. Jakob’s Law… -
User experience and cognitive load: when less is more - Have you ever been overwhelmed by a restaurant menu with way too many dishes and options? Being overwhelmed… -
Believing is seeing and seeing is believing - One of the crucial first steps in any process that lets us learn how to think differently is… -
A UX designer’s guide to understanding human behavior in user research - The most unpredictable part of a UX designer’s job is people. Being able to manage and lead users… -
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