Product Strategy

How do you measure the ROI of great design (for real)? - Design has never been more respected in business. Yet quantifying its value still presents a challenge. We need… - Daniel Kalick / filed under Business of Design, Product Strategy

100 tried and tested, actionable ways to get your first 100 users - I've created this board of ideas for bootstrapped early-stage startups (B2B and B2C) to get their first 100… - Olly / filed under Product Strategy

Finding confidence in design decisions - At some point in their career, most professionals will face what I like to call, “The Confidence Conundrum”;… - Linda Eliasen / filed under Product Management, Product Strategy

There’s no guarantee your product strategy will work. Here’s how to de-risk it - Recently, a long-term client of mine sent me an email with the question below (scrubbed for anonymity) after… - Jeff Gothelf / filed under Product Strategy

What is a design decision? - The late cognitive scientist and Nobel Laureate Herb Simon famously said that “To design is to devise courses… - Dan Saffer / filed under Product Design, Product Strategy

The process vs. the outcome - A sports fan, a zealot and a hack all look at the outcome before they decide if they’re… - Seth Godin / filed under Product Management, Product Strategy