“Make it easier” is not a product strategy - With just a little bit of research, you can turn “make it easier” into a real north star,… -
Product Strategy
The truth about strategy - Having a clear strategy is important as it allows people to decide between competing approaches, markets, customer segments,… -
What is the antidote to a reactive product strategy? - How any company can build a visionary product strategy, using purpose as their lens. -
Strategy as a sweet spot - Most strategy outputs don’t help you understand the why. -
How to create personas without losing the person-ness - Personas (like so many other things) are only as good or as bad as we make them. -
The modified 3 horizons framework for product strategy - Having a coherent long term product strategy helps product teams prioritise short term wins and impactful long term… -
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