New logo and identity for Reddit by Pentagram - Pentagram worked with Reddit to evaluate its brand positioning with fresh eyes and create a cohesive set of… -
Branding
Crafting a killer brand identity for a digital product - Establishing a well-defined digital brand identity that includes elements like logos, typography, color palettes, imagery, and more ensures… -
Redefining Facebook’s brand identity - Learn how teams across Facebook came together to evolve and unify the app’s brand identity. -
Patreon, redesigned: A new brand identity built for, and with, creators - We’re introducing our reimagined brand, including a new logo and wordmark; new approaches to color, photography, and typography;… -
Color for brand designers working with product teams - As a brand designer, have you ever handed off your brand guidelines with beautiful colors only to hear… -
The power of Brand Archetypes - The personification of the brand allows the public to emotionally connect to it. By using an archetype, the… -
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