New brand and design system for Wise - Wise Design spans several platforms. This site is one of them — it’s the home of all our… -
Branding
Prime Video: A brand refresh by Pentagram - A brand refresh for one of the world’s biggest streaming services welcomes fans of all kinds to a… -
Netflix brand system by Koto Studio - We evolved their previous system by connecting iconography, typography, and illustration to roots within the cinematic universe, referencing… -
Visualizing the Cloud - How we crafted a bespoke visual identity for our cloud platforms and services. -
A brand is more than a logo or word-mark - Pushing back a little on criticisms of homogenization in modern brand design. -
Branding predictions for 2023 - Five Base team members reveal which themes, trends, and developments they think will guide the world of branding… -
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