Branding

Curated collection of Branding related resources.

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underconsideration.com

New Logo and Identity for Format Done In-House

Established in 2010, Format is an online platform for photographers, illustrators, designers, and other creatives that makes it easy to build portfolio websites without writing any code. This week, Format introduced a…

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jackwmorgan.com

Google Brand Black Belt

Google makes over USD $20 billion per quarter from selling ad space with programs like AdWords and YouTube – the majority of which comes from Google’s ad sales teams, who sell millions…

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medium.com

Illustrating a More Human Brand – The History of Dropbox Brand Illustration

For years before I joined the Dropbox illustration team, I assumed the Dropbox illustrators had it easy. I imagined talented people getting to make great work for an organization that believed deeply…

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designobserver.com

What I learned designing a logo for Hillary Clinton – Essay by Michael Bierut

It was going to be the most thrilling night of my life. As I walked the darkening streets of midtown Manhattan toward Jacob Javits Convention Center, from blocks away I could glimpse…

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zugata.com

How We Redesigned the Zugata Logo

Back in 2015, Zugata was only a feedback tool for employees to give and request feedback from the people they work with most. Today, we are a more holistic performance management platform,…

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washingtonian.com

Government Logos From Best to Worst

It would be easy to go a lifetime in DC without giving much thought to the government logos we see every day. Washingtonian recently asked Roman Mars to help change that. As…

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gv.com

The Three-Hour Brand Sprint

This is a post about branding, but I’m no brand expert. For most of my career, any mention of the word brand made me uncomfortable. I figured it was a fine line…

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moo.com

“Our Process Is Our Product” – Branding a UX Agency

When your company’s built around basing staff in your clients’ offices, how do you keep hold of your brand? We met 100 Shapes, a UK-based UX design agency to find out. Working…

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prototypr.io

Typography, Branding, and Value

Recently, I went to Twitter with a thought. Free typography has its place but I’m not sure professional identity design is where it lives. Zach McNair gave a valuable response and argued…

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logobook.com

Logobook – a Showcase of the Finest Logos, Symbols & Trademarks

How can I submit a logo for consideration? Submissions are currently suspended due to a backlog of logos still to be processed for inclusion. If you are keen to be made aware…

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behance.net

SpaceX Rebranding

Project Brief: I was assigned to rebrand SpaceX. SpaceX is an American aerospace manufacturer and space transport services company that manufactures and launches advanced rockets and spacecraft. Their ultimate goal is to…

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medium.com

Floating Logos

“Do You Realize?” is one of the greatest songs ever by the Flaming Lips (or “Flips”, a nickname I just made up) and serves as the backdrop for the latest tiny trend:…

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heyimcat.com

The Three Pillars That Elevate Your Brand and Product Design

This post was based off a question I received from a designer friend of mine. When he originally reached out, he said: As the sole designer for a startup fin-tech product, I…

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rgabydesign.com

The Atomization of Your Brand Experience

The media fragmentation train continues to roll on. While the desktop internet has evolved into mobile, mobile has evolved into social, social is now evolving into messenger apps, and technologies such as…

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medium.muz.li

A Short Explanation of a Branding Tool for Everything and Everyone

Making a thought, process, product or service into a tangible concept is a very common struggle for most startups and small business owners. A branding tool that I have worked with (That…

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onbrand.me

Branding Lessons from a Design Agency – Part 1

Another day at your desk. Stooped in front of your computer, pretending to listen to the chronicles of Brian's dull weekend. You didn't think anyone could be so boring. But here he…

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