New wordmark and identity for Duolingo by Johnson Banks

Armin Vit / filed under Branding, Logo Design

Visually, their owl mascot (Duo), the core colour, and their illustration style were broadly working. But they lacked clear guidelines on how to use the brand ‘away’ from the app environment. A growing list of projects and initiatives – such as their ground-breaking online English test – were also pushing at the boundaries of the […]

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