YouTube Sans: The making of a typeface

Christopher Bettig / filed under Design Process, Typography

How YouTube created a tailor-made font that doubles as a brand ambassador. When I first joined YouTube in the fall of 2014 as a design director, the company’s identity was somewhat disjointed, even to those of us on the inside. We had our full wordmark—a modified version of Alternate Gothic—and our shorthand “play icon,” but […]

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