Why Bad Technology Dominates Our Lives, According to Don Norman

Don Norman / filed under Product Development

“Science Finds–Industry Applies–Man Conforms.” That was the motto of the Chicago 1933 International Exposition. I used it as the epigraph of my 1993 book, Things That Make Us Smart, suggesting that it be flipped to read “People Propose, Technology Conforms.” I have helped develop design principles that make technology easier to use and understand, principles […]

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