Every discipline has its own vocabulary, but brand consultancy is probably derided more than most for its use of mysterious pseudo-scientific or trademarked terms. Jargon can instil fear in prospective clients, and does the discipline a huge injustice. Most agencies are now over the 1990s trend for scientific-looking models and have moved towards a more […]
Subscribe to newsletter
Design and frontend links delivered to your inbox every day and week. No spam, unsubscribe at anytime.