What I Talk About When I Talk About Branding

designweek.co.uk / filed under Branding

Every discipline has its own vocabulary, but brand consultancy is probably derided more than most for its use of mysterious pseudo-scientific or trademarked terms. Jargon can instil fear in prospective clients, and does the discipline a huge injustice. Most agencies are now over the 1990s trend for scientific-looking models and have moved towards a more […]

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