What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack

First Round / filed under Branding

There are plenty of theories for why YouTube became one of the fastest growing startups in Silicon Valley history. Julie Supan says the reason is simple: “We sold the emotion.” When she became the company’s first head of marketing and communications in December 2005, she immediately hunkered down with its cofounders to decide what—and who—they […]

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