UX writers, don’t try to be cool

Olga Pohl / filed under Copywriting, UX Design

One day, when working with the largest bank in Israel on their customer relations emails and letters, they asked me to help them rewrite the copy for their household budgeting app. “I don’t know anything about writing for apps,” I said. They answered: “Sure you do, it’s exactly the same as what you’ve been already […]

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