User experience vs. Customer experience

Kim Flaherty / filed under UX Design

A common question that I get in my class on Omnichannel UX and Customer Journeys is: Are customer experience (CX) and user experience (UX) the same? Well, the answer is yes and no — and here’s why. NN/g has defined user experience to encompass all aspects of a person’s interaction with a company, its services, […]

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