User experience vs. business goals: finding the balance

Ariel Verber / filed under Product Design, UX Design

When we discuss, teach or practice the goals of UX design, we usually focus on enhancing user satisfaction with a product. The core values for this goal include empathy, ethics, and usability, which are all crucial in order for us to successfully enhance user satisfaction. But while mastering user experience design is important, CEOs and […]

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