User experience and cognitive load: when less is more

Ed Orozco / filed under Psychology, UX Design

Have you ever been overwhelmed by a restaurant menu with way too many dishes and options? Being overwhelmed by choices is a widely researched phenomenon. People often refer to it as paralysis by analysis. Daniel Kahneman and Amos Tversky, in their fascinating book “Thinking, Fast and Slow” describe the results of their studies on cognitive […]

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