Upgrading Uber’s 3D fleet

Erik K / filed under 3D, Case Study, UI Design, UX Design

15 million times a day, tiny 3D cars travel across screens around the world helping Uber riders and drivers connect. We’ve gotten a lot of mileage out of them, but we realized it was time for an upgrade. We gave our iconic 3D cars a complete design overhaul. Here are some of the highlights.

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