Understanding The Power of Story To Build a Product That Sticks

danmartell.com / filed under Onboarding, Product Design

In 2010 I was visiting a friend at Twitter and got introduced to Josh Elman who had recently been hired to help improve Twitter’s onboarding experience. What I learned that day forever changed my thoughts on how I look at building product. Even though I had studied marketing and all aspects of viral growth, I […]

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