Typography 2020: A special listicle for America

Matthew Butterick / filed under Typography

“You cannot bore people into buying your product”, according to David Ogilvy. So true. Nevertheless, election season arrives, and radical boredom inevitably becomes the preferred strategy for most candidates. Let’s have a look at the typography anyhow. the gotham administration Presidential-campaign typography took a big step up in 2008, when Barack Obama adopted the then-new […]

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