Two Product Principles Often Forgotten / filed under Product Design

In the 7th century, Archilochus wrote “The fox knows many things, but the hedgehog knows one big thing.” A simple quote with a deceptively deep meaning. Superficially it explains the difference in survival methods between a hedgehog and a fox. A fox knows many ways to trick, deceive and outmanoeuvre predators, the hedgehog knows one, […]

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