How to Turn Your Product Into Your Customer’s Habit / filed under Product Design, Psychology

Nir Eyal holds the key to some powerful information — the formula for manufacturing desire. An entrepreneur, professor and author of “Hooked: How to Build Habit-Forming Products,” Eyal has spent years studying what it takes to change customer behavior. He calls it “behavioral design,” and it’s exactly the kind of thing Facebook, Twitter and Snapchat have expertly […]

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