Top 10 Design Mistakes in the Unsubscribe Experience

Kim Flaherty / filed under UX Design

Canceling email subscriptions should be a one-click process, with no additional hurdles for users. People are struggling to maintain control of their inboxes. We are inundated with marketing email and newsletters from hundreds of mailing lists. We subscribed to some of these newsletters knowingly, but to other lists we were automatically added when we interacted […]

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