The Right Way to Unsubscribe

danieldelaney.net / filed under Usability, UX Design

Clicking “Unsubscribe” should have a straightforward outcome, but in the wild it’s rarely that simple. Here’s an example from Ugmonk, a fantastic clothing brand run by a passionate designer. I’d never unsubscribe from their newsletter in real life, but let’s pretend:

Subscribe to newsletter

Design and frontend links delivered to your inbox every day and week. No spam, unsubscribe at anytime.

Choose frequency

Permission