The riddle of UX writing

Ben Hersh / filed under Copywriting, UX Design

Lessons from fortune cookies, fairy tales, and neuroscience The fortune cookie is no ordinary cookie. It eschews the gooey chunks, decorative frosting, and other cheap thrills typical of the confectionary genre. It carries a certain dignity and grace. A gentle arch and intimate fold tell you how to hold it, and how to snap it […]

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