The paradox at the heart of A/B testing

Matthew Ström / filed under UX Design

A/B testing began with beer. At the turn of the 20th century, William Sealy Gosset was exploring new ways of running experiments on his production line. Gosset was trying to improve the quality of Guinness’s signature stout but couldn’t afford to run large-scale experiments on all the variables in play. Fortunately, in addition to being […]

Subscribe to newsletter

Design and frontend links delivered to your inbox every day and week. No spam, unsubscribe at anytime.

Choose frequency

Permission