The ‘Liking’ Principle in User Interface Design / filed under UI Design

A classic example of the liking principle is the old-fashioned Tupperware party (with its modern counterparts: the kitchen-gadget, jewelry, or wine-tasting party). The host of a Tupperware party was supposed to invite friends and acquaintances at her home and show them a variety of Tupperware containers. The guests could buy these and the host would […]

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