The ‘Liking’ Principle in User Interface Design

nngroup.com / filed under UI Design

A classic example of the liking principle is the old-fashioned Tupperware party (with its modern counterparts: the kitchen-gadget, jewelry, or wine-tasting party). The host of a Tupperware party was supposed to invite friends and acquaintances at her home and show them a variety of Tupperware containers. The guests could buy these and the host would […]

Subscribe to newsletter

Design and frontend links delivered to your inbox every day and week. No spam, unsubscribe at anytime.

Choose frequency

Permission