The Kawaiization of product design

Tobias Van Schneider / filed under Product Design, UI Design

Over the last year or two, I’ve noticed a certain style emerge in brand and product design. Look at the graphic below and you’ll see it. The colors are soft and muted, the shapes rounded and the typography unobtrusive. It’s what you could describe as clean. It’s approachable. It’s inoffensive. It’s almost… cute.

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