The Designers: John Sampson of Pentagram on custom lettering, student debt and working with his idols

The Brand Identity / filed under Interview

I was born in California and raised all over the country in a military family. At age 12, I started designing video games and posting my work to forums to get feedback, calling myself a ‘studio’ and collaborating with people online while pretending to be like 28 and saying ‘we’ or ‘our studio’ etc – […]

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