The Designer Who Changed Airbnb’s Entire Strategy

Emily Joffrion / filed under Product Strategy

At the end of 2011, Airbnb was entering hyper-growth with 13 international offices and over a million nights booked in 182 countries. But instead of popping champagne, Airbnb’s leadership enlisted Rebecca Sinclair, Head of User Experience Research and Design, to lead a nights-and-weekends initiative called Snow White to help Airbnb disrupt itself and keep its […]

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