After e-commerce sites have invested vast resources in “first in mind” strategies, Pay Per Click campaigns, beautifully crafted homepage imagery, perfect category taxonomies, faceted search logic, etc., it seems almost unbearable that 68% of users — after having added items to their cart — then choose to abandon their purchase. During Baymard’s 9 years of […]
Subscribe to newsletter
Design and frontend links delivered to your inbox every day and week. No spam, unsubscribe at anytime.