The current state of checkout UX

Edward Scott / filed under UX Design

After e-commerce sites have invested vast resources in “first in mind” strategies, Pay Per Click campaigns, beautifully crafted homepage imagery, perfect category taxonomies, faceted search logic, etc., it seems almost unbearable that 68% of users — after having added items to their cart — then choose to abandon their purchase. During Baymard’s 9 years of […]

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