The $300 Million Button

medium.com / filed under UX Design

How Changing a Button Increased a Site’s Annual Revenues by $300 Million. It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was […]

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