The Secret Behind Great Copywriting

Felix Jamestin / filed under Branding, Copywriting

writing is hard. writing to sell is even harder. words must be written, read, rewritten and coaxed until they arrange themselves in a way that persuades. however, a while back i stumbled across something: a lot of persuasive copywriting share similarities. some in how they sound, others in how they feel. it turns out, there […]

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