Storytelling for Startups

pilot.co / filed under Storytelling

These are my notes from the talk “Storytelling for Innovators and Disruptors” by Susan Lindner, brandthropologist at Emerging Media, presented at InfoShare 2016. Enjoy. Every startup has a story, obviously. But is it exciting, catchy or unique? Hardly. And why is that? Is it just because of the story itself or the way it’s told? […]

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