Stop overcomplicating your personas and start prototyping more

J Ramirez / filed under Prototyping, UX Design

Being aware of who we are designing for, rather than unwittingly coming with design solutions is at the heart of user-centered design. While Personas can help us maintain that awareness, project teams often lack the budget, time, and research power required to build them. This article is not, yet another article about how useful Personas […]

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