Scrolling and the “Above the Fold” Myth

rareview.com / filed under UX Design

There is no fold. Period. Let’s stop the fold madness right now. The Web has evolved and so have users. We now have research to prove it. Designers often come across the concept of “above-the-fold” placement, whereas content is placed at the top of a Website before the user must scroll down. In the nineties, […]

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