Scramble, design thinking, staying focused on your mission

Eugen Esanu & Marty Neumeier / filed under Design Thinking, Product Management, Product Strategy

I had the pleasure to speak with Marty Neumeier for the second time on the podcast. On this episode we discussed many new things, including his new book Scramble. Marty is also the author of Brand Gap, Zag, Brand Flip and other bestselling books.

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