Sacrificing emotional experience for efficiency

Eugen Eşanu / filed under Design Thinking, UX Design

Have you ever noticed that once we make certain things more efficient, we, sometimes, lose the emotional connection with the brand, service or object? For example, we now have more efficient planes, but the flying experience is less pleasant. Frankly speaking, it is mostly awful if you don’t fly business class. Why? Because all you […]

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