Rediscovering Apple’s 1987 Identity Guidelines

Arun Venkatesan / filed under Branding

Identity guidelines and graphics standards manuals are documents used to define a brand. They describe details like which colors and typefaces to use on signage or how much space to leave between elements on a page. My interest in them started with the 1970 New York City Transit Authority Graphics Standards Manual made by famed […]

Subscribe to newsletter

Design and frontend links delivered to your inbox every day and week. No spam, unsubscribe at anytime.

Choose frequency

Permission