Rebranding Snag – Part 1, Brand Strategy

Peter Merholz / filed under Branding

Among the strangest aspects of my sudden departure from Snag is that, just a week before, we launched one of the greatest endeavors of my professional life–a top-to-bottom rebrand of the company. Even before joining Snagajob in January 2017, the possibility of a rebrand was discussed with me. The company had acquired PeopleMatter, an enterprise […]

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