Putting the Brand Back in the Design Thinking Process

Frank van de Ven / filed under Branding, Design Thinking

Just as ‘we are our brain’, companies ‘are their brand’. It defines why they exist, why they do what they do and what distinguishes them from competition. The often quoted Simon Sinek framework of the ‘why, how and what‘ is a perfect way to answer the question: ‘why are we doing what we’re doing?’, and […]

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