What Is the Purpose of a Logo? It’s More Than Design … it’s About Purpose

prototypr.io / filed under Branding, Logo Design

My friend Spencer Chen, VP of marketing and business development for Alibaba, blew up Twitter recently by observing that many hot tech companies have apparently borrowed their logos from previous designs. While there is a finite set of possibilities specifically for logos based on a single character, the resemblances are striking and uncanny nonetheless. Furthermore, […]

Subscribe to newsletter

Design and frontend links delivered to your inbox every day and week. No spam, unsubscribe at anytime.

Choose frequency

Permission