The science of curiosity: why we keep asking “why” - Children have an incredibly inquisitive mind. “Why?” they keep asking. They explore new things for no other reason… -
Psychology
How Netflix uses psychology to perfect their customer experience - Decoding the science behind the features that keep you binging. If there’s a company that’s synonymous with a… -
How Uber uses psychology to perfect their customer experience - Uber tackles their biggest pain points with science. Available in 600 cities spread across 65 countries with more… -
52 UX cards to discover cognitive biases - The list of cognitive biases is long and might look downright frightening for many people. To make this… -
Using Pareto Principle psychology to improve your user experience - Have you ever noticed how you use the same small number of features in your favourite software? It’s… -
The science of decision making: why smart people do dumb things - Chocolate or vanilla? Trello or Jira? Atom or VS Code? Stay in or go out? Should I click… -
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