UX Laws 101: Jakob’s Law of familiarity - Jakob’s law was originally created by Jakob Nielsen, principal and co-founder of the Nielsen Norman Group. Jakob’s Law… -
Psychology
User experience and cognitive load: when less is more - Have you ever been overwhelmed by a restaurant menu with way too many dishes and options? Being overwhelmed… -
Believing is seeing and seeing is believing - One of the crucial first steps in any process that lets us learn how to think differently is… -
A UX designer’s guide to understanding human behavior in user research - The most unpredictable part of a UX designer’s job is people. Being able to manage and lead users… -
Why progress bars can make you feel better - We are all familiar with the spinning wheels and download indicators that signify when our electronic devices are… -
4 psychology principles every UX/UI designer should know - When designing a product, it’s important to know what type of response you want to elicit from your… -
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