The Psychology of Color in Marketing and Branding

helpscout.net / filed under Coloring, Marketing, Psychology

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage. Green Lantern can’t […]

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