Product page UX: Data should be synchronized across product variations

Jamie Appleseed / filed under UX Design

Our large-scale UX research on e-commerce product pages reveal that 28% of sites are suffering severe user experience issues related to how they handle product variations. More specifically, our product page usability testing showed that users couldn’t properly evaluate the products they were interested in when product variations weren’t interlinked or (more commonly) information about […]

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