The Principle of Commitment and Behavioral Consistency

Therese Fessenden / filed under Psychology, UX Design

When the last of the New Year’s confetti settles, the New Year’s resolutions begin. People decide they are going to be healthier, richer, wiser by starting some new, positive habit — a phenomenon known as the “fresh start effect.” This “honeymoon” phase rarely lasts, though. The gym traffic eventually slows, productivity and budgeting dwindles, and […]

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