Popups: 10 problematic trends and alternatives

Anna Kaley / filed under Usability, UX Design

From conducting decades of user research, we know that people dislike popups and modals. I was reminded of this fact during a recent usability study. While attempting to complete a task, a participant tossed his phone across the table after encountering multiple popups, consecutively. Frustrated, he abandoned his task and left the website with a […]

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