Persuasive UX Design: How To Get Users To Do Stuff (Part 1) / filed under Psychology, UX Design

While in San Francisco for the recent Smashing Conf 2016, I enrolled in a one-day workshop about persuasion in UX design, taught by Dr. Susan Weinschenk. With a PhD in psychology, she applies her research on brain science to predict, understand, and explain what motivates people and how they behave digitally. The one-day workshop summarized […]

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