Behavioural Archetypes Instead of Personas - As a behavioural designer at the strategic design studio Common Good I get to work on diverse design… -
Persona
Personas Aren’t The Problem… Your Methodology Is - Last week, I read the latest of a dozen or so blog posts I’ve come across trashing personas… -
Create User Personas That Stick - User personas are more than pretty posters you stick on your office wall. We believe they're instrumental to… -
How To Improve Your Design Process With Data-Based Personas - Most design and product teams have some type of persona document. Theoretically, personas help us better understand our… -
Using Chrome’s ‘Local Overrides’ to Test Performance Hypotheses - A quick, scrappy screencast to demonstrate the power of Chrome DevTools’ Local Overrides, and what exactly it means… -
Personas Are Garbage (And So Are Many Other Things, Come to Think of It) - I’m not a huge fan of product development processes or frameworks — even though (or maybe because) it’s literally my… -
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