New logo and identity for OnePlus done in-house with Interbrand

Armin Vit / filed under Branding, Logo Design

While the changes are relatively minimal — the core composition of the logo remains the same — I think they are highly beneficial in making the logo feel more premium. The new 1+ in a box feels less mechanical and much more balanced and better spaced in the box. The alignment of the “1” with […]

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