New Logo and Identity for Baboon by Sagmeister & Walsh

Armin Vit / filed under Branding, Logo Design

Launched this August, Baboon is a new line of high-performance luggage geared towards the adventure traveler looking for something with a little more flair than your average duffel bag. In their words, however, they are an “adventure brand” that makes “technical products for the slash generation”. (What the “slash generation” is.) Baboon’s new identity has […]

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