New logo and cover for The Atlantic done in-house

Armin Vit / filed under Branding, Logo Design

Among thousands of design changes, the most noteworthy is to the logo: The Atlantic nameplate that’s consistently topped the magazine (in different forms) for a century and a half has been updated to a simple and declarative A. The Atlantic also commissioned its first bespoke typeface, Atlantic Condensed, which was inspired by the original type […]

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