Needy Design Patterns: Please-Don’t-Go Popups & Get-Back-to-Me Tabs

nngroup.com / filed under UI Design

These two overly demanding website design patterns aimed at driving engagement are in conflict with how people utilize browser tabs. In UX design, “dark patterns” are deceptive strategies used by designers to trick users into doing potentially harmful things that support their organization’s goals. For example, sites that automatically add extra items into users’ shopping […]

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